Skin protection for men

Sun protection for men

Don’t ignore cancer

Our Vision.

At DiC, we believe that sun protection should be taken more seriously. Men are 69% more likely to die from skin cancer than women, a shocking stat given that more than 90% of cases are entirely preventable. We design products and services to create cultural change and help reduce the surge of skin cancer cases in men.
Don’t Ignore Cancer.

0 %

80% of melanoma cases are men.

0

Sun protection should be worn for at least 217 days a year.

0 %

86% of melanoma cases are preventable.

0

By 2038, 400 men a week could be dying of skin cancer.

Statistics sources: Melanoma Focus, Cancer Research UK

SPF 30 sun protection
SPF 30 sun protection spray
SPF 50 sun protection
SPF 50 sun protection spray

Who we are.

A wealth of generous, commercial and caring individuals have been assembled to bring leadership and passion.
Paul Cheal

Paul Cheal

Founder

Roderick Williams-Young

Roderick Williams-Young

Founder

Don't Ignore Cancer

David Titman

Founder

Russ Oliver

Russ Oliver

Founder

How We’re Protecting Men’s Skin.

Here at DiC we are passionate about the need to educate men to apply sunprotection regularly, to aid the prevention of skin cancer caused by UV exposure.

Through our unique brand look and feel, outreach and content, we will grab the attention of 18–45-year-old men in a way that encourages behavioural change when spending time outside, a change needed for most of the calendar year.

Our roadmap includes distribution at retail and direct to consumer. And you can expect to see our range of products grow, in line with the growing need for men to take skin health seriously.

We are an inclusive, socially anchored business and through our educational programmes aim to ensure that even the most isolated and marginalised men in the UK have an improved chance of avoiding skin cancer.

Get in touch.

For more details, email hello@dontbeadic.co.uk or fill out the enquiry form and we’ll get back to you as soon as possible.